So far we’ve looked at the way in which the explosion of Cichlid species mirrors the explosion of tech companies in Silicon Valley and discovered that in both cases, there was an initial catalyst for evolutionary divergence followed by rapid speciation fuelled by intense competition resulting in exploitation of a wide variety of niches along but at the same time the need to protect your own innovations in order to avoid hostile mimicry and predatory tactics. The questions now become:
1) what do you do if your technology is no longer competitive within a particular niche?
2) At the same time, if you are a start-up with a new and improved technology, how do you get it noticed amongst a sea of similar technologies?
3) Finally, if you can’t get noticed straight away, can you still develop your business?
