I couldn’t agree more! There is nothing quite like the feeling of starting something completely new, of doing something you have never done before and of convincing other people that it is a good idea and that they should, as Seth would put it, join your Tribe.
As I was watching this talk, having been studying marketing all year, I started to think about Tribes from a marketers perspective - how could they be used to sell more products. It is quite a depressing way to think about the ideas in this talk because one of the things that make people so cynical about marketers and sales people is that it is their job to market and sell products and services to you so you don’t really believe in them. On the other hand, a leader is someone you can believe in someone that you know is doing it because they themselves believe in the cause or the movement or the product or the service.
There is only one way to start a movement and that is to start doing something you are passionate about and figuring out ways to connect with other people that are passionate about the same thing. Passionate people can make great leaders and great leaders don’t have to think about marketing or sales because other people will do that for them.
Why did I start a 273 Challenge about photography? I love photography (although I’m not a great photographer), I want to learn more about photography, I want to learn more about social dynamics and most importantly I want to spread the word about microfinance, Kiva and entrepreneurship because I believe that these are powerful forces for change. You can see Seth’s words in action in that last sentence, I have joined the microfinance, Kiva and entrepreneurship Tribes and I am spreading the word.
Enjoy the talk, get out there and start something!
